Assurance
AcquiredAssurance is a Seattle-area insurtech startup that sold to Prudential for $2.35 billion.
Facts
- HQ
- Seattle
- Sectors
- Insurtech, Life insurance, Financial services
- Status
- Acquired
- Stage
- Acquired
Prudential Shuts Down $2.35B Acquired Insurance Tech Startup Assurance IQ After Five Years
Prudential is shutting down Assurance IQ, the insurance tech startup it acquired for $2.35 billion in 2019, citing a strategic shift to focus on its core businesses. Assurance, a Seattle-based unicorn, had used technology to match consumers with insurance, but faced challenges including missed financial targets and regulatory scrutiny.
Jenny Life raises $3.5M after 800% engagement surge as COVID-19 drives demand for quick, no-exam policies
Seattle life-insurance startup Jenny Life raised $3.5 million in a Series A to fuel growth after reporting an 800% spike in customer engagement tied to the COVID-19 outbreak. Founded in 2017 by Chirag Pancholi and Lief Larson, the company offers quick, no-exam policies aimed at women and mothers and attracted investment from CMFG Ventures and other backers.
People
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Michael Paulus Founder, Co-founder
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Michael Rowell Founder, Co-founder
