Observa
Observa is a startup that provides product placement and sales analytics to help retailers track shelf inventory, operating in spatial...
Facts
- Sectors
- Retail technology, Computer vision, Spatial computing
- Founded
- 2016 Seattle business license
- Type
- Corporation Seattle business license
- Registered name
- Observa Inc Seattle business license
- Stage
- Seed
- Total raised
- $476K SEC Form D filings Total of this company's SEC Form D filings
- Last round
- $250K · Feb 2018 SEC Form D
- Founders
- Hugh Holman, Erik Chelstad
Former Niantic GM Ross Finman Launches Augmodo to Use Spatial Computing for Retail Inventory Tracking
Ross Finman, former Niantic general manager, founded the Seattle startup Augmodo to use spatial computing and AI to help retailers track inventory and prevent product substitutions, inspired by the 2022 baby formula shortage. Augmodo employs advanced tech like computer vision and 3D mapping to solve retail inventory challenges.
Observa raises $725,000 from Paul Mikesell, Bill Bryant and Drew Bradley to scale AI retail-audit platform
Seattle startup Observa, which uses AI and crowd-sourced retail audits to track product displays and link them to in-store sales, closed a $725,000 financing round from notable investors and reported four-fold revenue growth and 23% average customer sales gains. The five-year-old company has 20 employees, has raised over $2 million to date, and counts investors including Paul Mikesell, Bill Bryant and Drew Bradley.
