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Plunk

Plunk was a real estate technology startup based in Seattle, founded by Brian Lent, which closed in 2024.

Ex-Amazon and Expedia Executives Launch VQ Capital, AI and Cyber Intelligence Investment Firm Backed by Family Offices

Former Amazon and Expedia leaders Brian Lent and John Kim, along with partners Yotam Avrahami and Praveen Hirsave, have launched VQ Capital, an AI-native investment firm focused on AI and cyber intelligence. Headquartered in New York with plans for a Seattle hub, VQ Capital partners with family offices to invest on a deal-by-deal basis in transformative AI and cybersecurity technologies.

Brian Lent

Brian Lent is a data science pioneer who has been at the forefront of data mining, machine learning, forward-thinking analytics, and leading-edge AI technology for over three decades. As the Co-Founder and CEO of Plunk—the first mobile app helping homeowners grow their largest financial asset—Brian is working with a world-class team to bring advanced data mining, AI & ML algorithms to residential real estate. Prior to Plunk, Brian founded the mobile analytics company Medio Systems, supporting 440+ million users in over 100+ countries. Brian also started one of the first data analytics teams at Amazon in the late 1990’s when…

Seattle startup Plunk raises $6.5M seed from Unlock Ventures to recommend remodels that boost home value

Seattle startup Plunk raised a $6.5 million seed round led by Unlock Ventures to expand its app that uses image processing, AI and machine learning to recommend remodels that raise home value. The free app has analyzed over 1 million homes in Seattle, identifying about $400 billion in combined potential "Plunk Value," while the company focuses on establishing credible analytics before announcing monetization plans.

Seattle startup Plunk raises $2M+ to power AI-driven home valuation and renovation recommendations

Seattle startup Plunk, founded by Brian Lent and David Bluhm, has developed an app that uses image processing, AI and machine learning to evaluate home condition, estimate renovation-driven value increases (a "Plunk Value") and recommend specific projects; the company has 15 employees and has raised over $2 million to date, including an initial $1M reported in 2019.

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  • Brian Lent
    Brian Lent Founder, Chief Executive Officer and Co-founder

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