Tagboard
Facts
- HQ
- Redmond, WA, US
- Sectors
- Media Production
- Founded
- 2011
- Type
- Corporation Seattle business license
- Employees
- 31
- Registered name
- Tagboard Inc Seattle business license
- Stage
- Series A
- Total raised
- $8.5M SEC Form D filings Total of this company's SEC Form D filings
- Last round
- $500K · Sep 2024 SEC Form D
GeekWire Week in Review (April 5, 2026): Microsoft and Amazon moves, Washington non‑compete ban, Anduril warships, Bryson DeChambeau backs Sportsbox AI
A roundup of GeekWire’s most-read technology and startup stories for the week of April 5, 2026, covering major moves at Microsoft and Amazon, Washington state’s new non‑compete ban, Anduril’s autonomous warship work, NASA Artemis images, and notable local business and investment news.
Microsoft AI Leader Eric Boyd Joins Anthropic; Tagboard CEO Nathan Peterson Steps Down with Marty Roberts Taking Over
Eric Boyd, a longtime Microsoft AI leader, has joined Anthropic to lead its infrastructure team after nearly 17 years at Microsoft. Meanwhile, Nathan Peterson is stepping down as CEO of Tagboard, with Marty Roberts, the former COO, set to succeed him.
Tagboard CEO Nathan J P Steps Down, COO Marty Roberts Named New CEO With 30 Years Media Tech Experience
Tagboard announced that Nathan J P is stepping down as CEO after over a decade of leadership, with COO Marty Roberts promoted to CEO, bringing 30 years of media technology experience. The company reaffirms its commitment to advancing live storytelling tools under the new leadership.
Anthony Bontrager: 2025 VC Reset Prioritizes Capital Efficiency, Unit Economics and Proprietary Data Amid Generative AI Boom
Anthony Bontrager argues that the 2025 venture capital reset—shaped by 2024’s pullback and the rise of generative AI—will prioritize capital efficiency, unit economics, and proprietary data over ‘growth at all costs,’ forcing founders and investors to focus on sustainable business models and lower-cost AI development.
Devin Lammers Named CEO of TerraClear to Drive Growth After $15M Series A for Rock-Clearing AI Technology
Devin Lammers was appointed CEO of TerraClear, a rock-mapping and picking startup, to lead its market expansion following a $15 million Series A funding round. TerraClear develops AI-driven technology to help farmers remove large rocks from fields, addressing a common agricultural challenge.
Tagboard CEO Nate Peterson led turnaround to $6M ARR and closed $14.2M Series A in 2021 to scale cloud live-production tools
Nate Peterson, CEO of Tagboard, described his path from corporate roles at Microsoft and T-Mobile through startups and Privateer Holdings to joining Tagboard, where he led a turnaround and helped grow the company to $6M ARR before raising a $14.2M Series A in 2021. Tagboard pivoted from social-aggregation displays to cloud-based live production tools (Tagboard Producer and Cloud Graphics), now serving 500+ media brands, powering major live events, and delivering hundreds of billions of impressions annually.
Sports Loft gathers 2024 predictions from top sports investors—including Techstars, Ryan Sports Ventures, Edge VC and Sapphire Sport—on industry shifts and investment focus
Sports Loft surveyed leading sports and media investors and VCs for their 2024 expectations, collecting lessons from 2023 and predictions about where the industry will focus. Contributors emphasized disciplined investing, sustainable fundamentals, and shifting revenue strategies as key themes for the year ahead.
Tagboard Raises $4M from NBA Equity, Ryan Sports Ventures, Greg Norman Group and Others; Strikes ESPN Agreement
Tagboard, a cloud graphics platform, raised an additional $4 million from strategic sports investors including NBA Equity and the Dallas Cowboys' Ryan Sports Ventures, and secured a partnership to provide technology to ESPN as it expands its cloud production tools and Adobe integration.
WestRiver Group
This week on Finding PROOF, our hosts Jennifer Schretter and Thanasis Delistathis sit down with Anthony Bontrager, Managing Director at WestRiver Group, a firm that invests in seed and early-stage companies in the US Pacific Northwest.
Former Microsoft VP Gavriella Schuster Joins Nerdio Board; Ex-Mailchimp CPO Natalia Williams Hired by Hootsuite; Ex-Amazon Product Leader Sophi Kim Joins Shelf Engine
Gavriella Schuster, former Microsoft VP, joined Nerdio's board, Natalia Williams became Hootsuite's CPO, and Sophi Kim, ex-Amazon product leader, joined Shelf Engine as head of product management. These strategic hires bolster leadership at companies focused on cloud services, social media management, and grocery tech.
Tagboard Raises $2.3M Secondary for Series A to Reach $10.3M; West River Group, Spivy Private Capital and Sports Loft Join Investors; Anthony Bontrager Named to Board
Tagboard announced a $2.3 million secondary closing for its Series A, bringing the round to $10.3 million and adding West River Group, Spivy Private Capital and Sports Loft as investors while Anthony Bontrager joins the board. The cloud production platform says it serves over 600 media brands, powered 20 million stories last year, and highlights recent use in major 2022 broadcasts like the Super Bowl and Olympics.
Tagboard raises $8M to expand cloud live-production platform as Nathan Peterson becomes CEO
Seattle-area startup Tagboard raised $8 million to expand its cloud-based live production and graphics platform used by sports teams, broadcasters and media companies. The 40-person firm, which counts more than 600 clients including CNN, FOX and Telemundo, aims to replace legacy hardware and enable remote production after promoting Nathan Peterson to CEO.
GeekWire revises GeekWire 200: firms >15 years old and majority PE-owned ineligible, rankings shift to quarterly in 2022
GeekWire is changing the criteria for its GeekWire 200 startup rankings: beginning in 2022, majority private-equity-owned companies and companies 15 years or older will be ineligible, and the index will move from monthly to quarterly updates, which will reshape the top ranks including removing Blue Origin.
GeekWire names winners at 2021 Awards; SeekOut wins Startup of the Year after $65M raise
The 2021 GeekWire Awards returned as a virtual event honoring over 60 finalists across 14 categories from the Pacific Northwest tech community, featuring celebrity cameos and performances. Winners included SeekOut as Startup of the Year, and among 16 winners eight were women and five were people of color and/or immigrant entrepreneurs.
GeekWire 200: Auth0, Rover Among Top 10 but Set to ‘Graduate’ as Tanium and Outreach Climb
GeekWire’s monthly GeekWire 200 ranking shows established Pacific Northwest startups like Auth0 and Rover among the top 10 but poised to “graduate” after Okta’s acquisition and Rover’s SPAC IPO, while companies such as OfferUp, Moz, PayScale, Puppet and Clio are positioned to move up. The list highlights movers like Tanium and Outreach and notes recent major funding and leadership news across the region’s startups.
Tagboard signs four-year deal with Major League Baseball to power real-time social and interactive fan experiences
Redmond startup Tagboard signed a four-year deal with Major League Baseball to provide its cloud-based Tagboard Interactive platform for real-time social media content and interactive experiences across in-stadium, livestream and digital channels.
Routable raises $12M Series A to automate business payments; total funding $16M
Routable, a 2-year-old fintech founded in Seattle and now based in San Francisco, announced a $12 million Series A to automate accounts payable and receivable and streamline business payments. The company, led by CEO Omri Mor and CTO Tom Harel, integrates with Xero and QuickBooks and has raised $16 million total from investors including Y Combinator and Founders’ Co-Op.
Tagboard CEO Josh Decker ends Redmond office lease and shifts 29-person startup to fully remote amid COVID-19
Seattle-area startup Tagboard decided to end its office lease and go fully remote amid the COVID-19 pandemic, citing economic uncertainty and effective work-from-home operations. The 29-person company gave employees office furniture, cut overhead to fund tech/internet stipends and future in-person activities, and relies on tools like Slack and Zoom.
Tagboard launches cloud graphics engine as usage rises 48% while broadcasters go remote during COVID-19
Seattle startup Tagboard released a cloud-based graphics engine to help broadcasters create and edit programming graphics remotely, seeing a 48% increase in platform usage as networks shift to cloud production during COVID-19.
People
See all 4-
Josh Decker Founder, Director, Chairman of the Board
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Marty Roberts Executive, CEO, Chief Executive Officer | Board Member
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Anthony Bontrager Investor / Director
