Yellow Accelerator

Brightly founders Laura Alexander Wittig and Liza Moiseeva raise $1M to scale eco-focused content, community and e-commerce

Seattle startup Brightly, founded by Laura Alexander Wittig and Liza Moiseeva, raised $1 million to expand its eco-focused content, community and upcoming e-commerce platform after growing from a popular 2019 podcast into a social-media-driven brand reaching over 250,000 women daily. The founders leveraged accelerators (Snapchat Yellow, Female Founders Alliance), a 10,000+ ambassador program, and brand partnerships to monetize recommendations and will expand the five-person team later this year.