Andy Sack

Andy Sack

Co-CEO at Forum3
Seattle, Washington, United States

Andy Sack is Co-CEO of Forum3, an AI lab providing software, content, and services to brands and early adopters. He is also Managing Partner at Keen.Capital and Innovation Arts Group. He co-founded and serves as Managing Partner at Founders' Co-op, and previously founded Lighter Capital. He has held senior roles at Techstars, The Body Shop Digital, and abuzz technologies.

Booms, Busts, and Seattle in the AI Era, with Jeff Shulman of the UW Foster School

What does Seattle gain — and lose — in times of dramatic change? University of Washington Foster School of Business marketing professor Jeff Shulman has spent years studying that question, as host of the Seattle Growth Podcast, director of the Product Management Center, and a civic voice on issues ranging from housing affordability to the campaign to bring back the Sonics. On this episode of the GeekWire Podcast, Shulman joins us to talk about Seattle’s place in the global AI boom, why the city has struggled to produce superstar startups, what AI means for marketing and education, and how civic…

Building an AI-first company: What these two business leaders learned from top experts in the field

Our guests this week: Adam Brotman and Andy Sack, co-authors of the book AI First: The Playbook for a Future-Proof Business and Brand. Brotman was Starbucks’ chief digital officer and later co-CEO of J.Crew. Sack is a founder, investor, and longtime advisor to tech leaders. Together, they run Forum3, a company that helps brands rethink loyalty and customer engagement. For their book, they interviewed experts including Bill Gates, Sam Altman, Reid Hoffman and Ethan Mollick, and spent time with companies that have had early success with AI implementation. We talk about their "holy sh*t" moment with Sam Altman, how Moderna…

Microsoft, Amazon, AI, the economy, and another bad tech ad

This week on the GeekWire Podcast, we take a closer look at the earnings reports from Microsoft and Amazon this week, as a litmus test for artificial intelligence demand and the state of the economy. We also consider the implications of Boeing's new CEO being based in the Seattle region, discuss a new AI tool that aims to streamline marketing tasks, and weigh in on the backlash to Google's Olympics ad for its Gemini AI chatbot Microsoft capital spending soars to $19B, betting big on AI, as Azure growth underwhelms Wall Street Amazon sales come up short, profits nearly double…

Techstars to Close Seattle Accelerator by Fall 2024, Shifting Focus to Cities with Higher VC Activity

Techstars announced it is shutting down its Seattle accelerator program by Fall 2024 to focus on cities with more robust venture capital activity like San Francisco, New York, Boston, and Los Angeles. The Seattle program, a foundational part of the local startup ecosystem since 2010, graduated over 200 companies that collectively raised more than $2.8 billion.

Seattle Startup Forum3 Launches Hive3, an AI Content Creation Contest with Cash Prizes and Sponsorships in 2024

Seattle startup Forum3 announced the production of Hive3, an esports-style AI content creation contest offering cash prizes and sponsorships, launching later this year. The contest aims to showcase generative AI's potential, educate viewers on AI tools like ChatGPT and Midjourney, and address ethical and legal concerns amid growing AI adoption and industry controversies.

Irreverent Labs, led by Rahul Sood and backed by Andreessen Horowitz, raises $5M and unveils MechaFightClub — a Solana-based AI + NFT fighting game

Irreverent Labs, a Seattle startup led by Microsoft veteran Rahul Sood that raised a $5 million seed round backed by a16z, unveiled MechaFightClub, a Solana-based, cruelty-free play-to-earn fighting game using AI, NFTs and an in-game currency called nuggets set to release this spring. The game features unique tradable ‘mechabots,’ genetics/breeding systems, and aims to attract traditional gamers by offering character ownership and monetization.

'They proved me wrong.' Investor who passed on Seattle startup analyzes its IPO

Jason Stoffer was still early in his career at venture capital firm Maveron in 2012 when he declined an opportunity to invest in Remitly, then a fledgling Seattle startup with ambitions to challenge Western Union by bringing a tech mindset to the business of international money transfers. He was impressed by Remitly co-founders Matt Oppenheimer and Josh Hug but knew they faced a huge challenge in getting the state-by-state regulatory approval required to make monetary remittances to what was then their initial international market, the Philippines. "It felt like the end vision was powerful — if they can get there,"…

Bob Crimmins’ Startup Haven launches 3-month GroundWork accelerator offering $120,000 and two executive mentors

Seattle tech veteran Bob Crimmins launched a 3-month virtual accelerator through his Startup Haven community, centered on a company-building approach called GroundWork aimed at helping founders set short-term strategic milestones. Accepted startups are offered $120,000 in funding (a $20,000 stipend for 5% equity plus $100,000 convertible debt at a $3M cap) and two dedicated executive mentors.

Lighter Capital appoints Melissa Widner as CEO after layoffs; firm has invested $200M+ using revenue-based financing

Seattle alternative VC firm Lighter Capital named Melissa Widner as CEO; she succeeds Thor Culverhouse and joins a company that has deployed $200M+ via revenue-based financing and recently cut staff from ~80 to 23 before rising to 25 employees. Widner, a Sydney-based board member and former NAB venture managing partner, plans remote hiring as the firm seeks global growth.

Seattle founders Pour-Moezzi, Oki and Worthy raise $1.3M for no-code workflow automation startup Reflective

Seattle startup Reflective, founded by Pejman Pour-Moezzi, Bryan Oki and Bookis Worthy, raised $1.3 million to build a no-code platform that automates repetitive workflows across cloud and on‑premise applications. The company targets RPA incumbents like UiPath and connectors like Zapier by enabling fast integrations that reduce email- and spreadsheet-based processes for customers such as syncing health-screening alerts to Slack and automating Salesforce data entry.

Andy Sack of TechStars Seattle and Founders Co-op Urges Seattle Startups to “Get F—ing Aggressive,” Cites TechStars’ Role in Boulder’s Funding Success

Andy Sack of TechStars Seattle, Founders Co-op and Revenue Loan urges Seattle’s startup community to "Get F—ing Aggressive," describing how TechStars helped jumpstart Boulder’s entrepreneurial ecosystem and explaining his effort to bring a similar, community-driven accelerator to Seattle with broad mentor and VC support.

Organizations

See all 11
  • Forum3 Co-CEO 2021–present · current
  • Keen.Capital Managing Partner 2021–present · current
  • Pure Watercraft Director 2017–present · current

Education

  • Massachusetts Institute of Technology MBA · 1992–1994
  • Brown University BA · 1985–1990

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