Cassie Pless
Venture Partner at AI House
Cassie Pless is a venture partner at AI House and leads go-to-market at Unstructured. She previously scaled sales teams at Outreach and at Lexion through its acquisition by DocuSign, and advises on go-to-market strategy at Point72 Ventures.
Outreach’s Cassie Pless Says Technology, Territory Structure, and Nonfinancial Motivation Key to Sales Performance in Downturns
Cassie Pless of Outreach says motivating sales teams during downturns requires focusing beyond money, using modern sales technology, structured territories, and consistent communication so reps can execute effectively through tough deal cycles.
Organizations
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AI House Venture Partner · current
Education
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UW Foster School of Business
