Coral Garnick Ducken
By Coral
Early-stage product prototyping: Coda, Unearth, Knock and Highspot stress design partners and frequent user feedback
The article explains that prototyping is essential for early-stage companies and that approaches vary by market, customers, and technology; lessons from Coda, Unearth, Knock, and Highspot highlight practical principles for developing viable products. A key recommendation is to bring in external design partners and regularly collect and integrate their feedback—Coda, for example, used weekly in-person user sessions to iterate rapidly.
