Daniel Li

Daniel Li

Venture Partner at Madrona
Seattle, Washington, United States

Daniel Li is Cofounder and CEO at Plus AI. He holds a Side Projects role at DSCO Labs. He is a Venture Partner at Madrona, where he was previously a Partner.

Recent coverage

Front-page news, podcasts and videos about Daniel

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Ex-Facebook and Adobe Engineers’ Seattle Startup Marble Raises $2M to Automate Rental Management for Small Landlords

Marble, a Seattle startup co-founded by ex-Facebook and ex-Adobe engineers, raised $2 million to provide software-enabled rental management for small landlords, currently managing over 600 homes and generating $30,000 monthly revenue. The company offers a subscription service to handle tenant placement, rent collection, and maintenance, aiming to automate tasks typically done by landlords.

By Daniel

Tech firms leverage direct customer data to create virtuous cycles of product improvement and brand growth

The article argues that tech companies like Amazon, Apple, Google, and Facebook outperform traditional consumer brands by building a virtuous data cycle: direct customer relationships generate rich usage data that informs product improvements, which in turn drive more engagement and data. Examples contrast Apple’s ability to iterate using device-linked data with consumer goods firms like Coca‑Cola, which receive only high-level sales data and cannot iterate as rapidly.

Organizations

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  • Plus AI logo
    Plus AI Cofounder, CEO 2021–present · current
  • DSCO Labs Side Projects 2015–present · current
  • Madrona logo
    Madrona Venture Partner, Partner 2015–2021 · current

Education

  • University of Pennsylvania Huntsman Program (BA and BS), Economics, International Studies, and Psychology · 2008–2012
  • Exeter Township Senior High School

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