Dave Hanley
Dave Hanley is Chief Futurian at Futurian and a Board Member at Money. He previously founded Banyan Branch (acquired by Deloitte), Shelfari (acquired by Amazon), and Tomorrow (acquired by Ethos Life), and has expertise in healthcare AI, insurtech, and digital innovation.
Ethos acquires Seattle digital-wills startup Tomorrow; 600,000 users and 20 employees join insurer
Seattle startup Tomorrow, which offers iOS and web apps for creating legal wills, trusts, and other estate documents and has helped over 600,000 users, has been acquired by life insurer Ethos. Tomorrow’s 20 employees will join Ethos’s 250-person team, and the Tomorrow apps will continue operating under the Tomorrow brand for now.
Tomorrow says app traffic rises 200% as COVID-19 drives demand for free wills; company serves 400,000 users
Seattle startup Tomorrow reports a more than 200% increase in traffic to its free legal will–creating app and falling customer acquisition costs as COVID-19 spurs interest in end-of-life planning. The company — founded by Dave Hanley in 2016, built with 52 attorneys and serving over 400,000 customers — offers wills and long-term life insurance options.
Organizations
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Futurian Chief Futurian 2025–present · current
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Money Board Member 2019–present · current
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Remitz, Inc. Chief Operating Officer 2023–2025, Strategic Advisor 2023 · past
Education
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Stanford University MBA, Business, Management, Marketing, and Related Support Services · 2001–2003
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Brigham Young University MA, Public Policy · 1999–2000
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Brigham Young University BA, Public Policy · 1993–1999
