David Zager
David Zager is a partner at Pioneer Square Labs and serves as a board member at Dance Church and Official AI. He previously co-founded Ok Rocket and was a partner at F2M2, Inc., with expertise in AI, product, visual, marketing, and business design.
Robbie Cape Launches The Instrument to Disrupt Trillion-Dollar Insurance Industry with Pioneer Square Labs Backing
Seattle entrepreneur Robbie Cape is launching The Instrument, a new startup backed by Pioneer Square Labs, to disrupt the trillion-dollar insurance industry. After a nine-month job search and drawn by the sector's complexity and financial potential, Cape aims to build generational wealth unlike his previous mission-driven ventures.
Author Departs Pioneer Square Labs After 7+ Years and 40+ Companies, Reflects on Career Highlights and Team Bonds
The author marks their last day at Pioneer Square Labs after over seven years and involvement with more than 40 companies, reflecting on memorable experiences and expressing gratitude for colleagues and mentors. They highlighted unique moments like pitching their AI-powered dating app 'Jail Date' and emphasized the lasting relationships formed during their tenure.
Google Veteran Stephen Konig Leads Seattle-Based Mudita Studios Spinning Out B2B Software Startups
Stephen Konig, a former Google product leader, runs Mudita Studios in Seattle, a startup studio spun out from Detroit-based Mudita Venture Partners focusing on early-stage B2B software startups. The studio has launched four startups, including Official AI, Stellis AI, and Predict.law, and aims to reduce risk for entrepreneurs by testing and funding ideas, with a 95% idea rejection rate.
Pioneer Square Labs spins out Dance Church Go with Dance Church; membership platform launches at $19/month or $199/year
Pioneer Square Labs is partnering with Seattle’s Dance Church to launch Dance Church Go, a dance-on-demand membership platform priced at $19/month or $199/year, after the company expanded into livestreaming during the pandemic and hired Clara Siegel as CEO.
Startup Haven launches Startup Haven Ventures, adds Westerdal, Yu and Mbemba; PSL promotes three; Adam Selipsky named AWS CEO
Startup Haven, founded by Bob Crimmins, launched Startup Haven Ventures and expanded its team to include Jay Westerdal, Arry Yu and Claudius Mbemba; the fund targets pre-seed, capital-efficient companies with a Pacific Northwest focus and made its first investment in Verdi. Seattle’s Pioneer Square Labs promoted Palvi Mehta, David Zager and Ben Gilbert; separately, Tableau CEO Adam Selipsky will become AWS CEO, replacing Andy Jassy.
Pioneer Square Labs raises $100M Fund II to back 30+ Pacific Northwest startups with $1–3M initial checks
Seattle-based Pioneer Square Labs raised $100 million for its second venture fund, exceeding its $80 million target due to strong institutional demand, and will invest across more than 30 early-stage Pacific Northwest companies with initial checks of $1–3 million. The firm operates a startup studio (raised $29 million) and a venture fund model that splits capital roughly half to studio spinouts and half to external startups.
Organizations
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Official AI Board Member 2023–present · current
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Dance Church Board Member 2021–present · current
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Pioneer Square Labs Partner 2021–present, Head of Product & Design 2015–2021 · current
Education
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University of Washington Visual Communication Design (VCD) & Music Composition · 1994–1998
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Mercer Island High School 1990–1994
