Eduardo Indacochea
Eduardo Indacochea is Founder & CEO at Scowtt, where he also serves as Executive Officer and Director. He previously held senior leadership roles at Google, Meta, and Microsoft, and has experience as a Navy Officer. He specializes in leadership, product management, and innovation.
Scowtt Names AdTech Veteran Ben Trenda Chief Revenue Officer to Drive Growth to $100M ARR
Scowtt, a predictive AI platform for advertising, marketing and sales, appointed adtech veteran and multi-time founder Ben Trenda as Chief Revenue Officer on Sept. 23, 2026. Trenda will lead efforts to scale Scowtt from about $10 million to $100 million in annual recurring revenue.
Seattle Startup Scowtt Raises $12M Series A to Optimize Ad Campaigns Using CRM Data and AI
Seattle startup Scowtt raised $12 million in a Series A round led by Inspired Capital to enhance ad campaigns using CRM data and AI, aiming to improve ad spend efficiency without changing marketers' tools. Founded in 2024, Scowtt targets enterprise advertisers and plans to develop into an AI-driven growth operating system combining marketing and sales intelligence.
Organizations
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Scowtt Executive Officer, Director 2025–present, Founder & CEO 2024–present · current
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Meta VP, Ads 2023 · past
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Google Sr. Director, Ads 2020–2023 · past
Education
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University of Michigan - Stephen M. Ross School of Business MBA · 2005–2007
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Universidad de Lima Master, Engineering · 1999–2001
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National University of Engineering Bachelor, ENGINEERING · 1993–1996
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Escuela Naval del Peru Bsc, Sciences · 1992–1996
