Erik Winters
Erik Winters is currently Co-founder and COO at Ascerta and Executive Officer at Pay-i Inc. He founded Pay-i, a startup focused on enterprise-grade FinOps for Generative AI, where he remains active. His expertise spans GenAI innovation, technology, finance, and business strategy.
Ascerta raises $18M Series A led by Dell Technologies Capital, rebrands from Pay‑i and launches Enterprise AI Management
Ascerta, formerly Pay-i, raised $18M in a Series A led by Dell Technologies Capital (bringing total funding to $22.9M) and rebranded to expand from AI cost visibility to Enterprise AI Management with products Atlas, Forge, and Convoy that link AI usage and costs to business KPIs.
Pay-i Rebrands as Ascerta and Raises $18M Series A Led by Dell Technologies Capital to Expand AI ROI Platform
Bellevue startup Pay-i has rebranded as Ascerta and raised an $18M Series A led by Dell Technologies Capital to expand from AI cost tracking into measuring enterprise AI ROI and adoption.
Pay-i announces $4.9M seed round as Bellevue startup launches ROI platform for generative AI
Bellevue-based Pay-i, an intelligence platform that measures returns from generative AI investments, announced it is coming out of stealth with $4.9 million in seed funding and is now generally available across major cloud providers and models. The September 2023-founded startup — led by co-founders David Tepper, Doron Holan and Erik Winters — will use the funds to accelerate product development and expand enterprise adoption.
Organizations
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Pay-i Co-founder and COO 2024–present, Executive Officer 2023–present · current
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Ascerta COO and Co-founder · current
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Advanced Vapor Devices (AVD) VP of Corporate Development 2021–2023 · past
Education
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Cornell Johnson Graduate School of Management Master, Business Administration · 2009–2011
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Brown University Bachelor of Arts, History · 1998–2002
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Brown University Bachelor of Arts - BA, HISTORY · 1998–2002
