Erik Winters
Erik Winters is COO at Ascerta and founder and COO at Pay-i, where he leads the development of an enterprise-grade FinOps platform for managing the economics of Generative AI. He previously served as VP of Corporate Development at Advanced Vapor Devices and held roles at Forum Solutions LLC, Slalom Consulting, Bluwrap, and M&T Bank. He focuses on building solutions at the intersection of technology, finance, and business strategy.
Ascerta raises $18M Series A led by Dell Technologies Capital, rebrands from Pay‑i and launches Enterprise AI Management
Ascerta, formerly Pay-i, raised $18M in a Series A led by Dell Technologies Capital (bringing total funding to $22.9M) and rebranded to expand from AI cost visibility to Enterprise AI Management with products Atlas, Forge, and Convoy that link AI usage and costs to business KPIs.
Pay-i Rebrands as Ascerta and Raises $18M Series A Led by Dell Technologies Capital to Expand AI ROI Platform
Bellevue startup Pay-i has rebranded as Ascerta and raised an $18M Series A led by Dell Technologies Capital to expand from AI cost tracking into measuring enterprise AI ROI and adoption.
Pay-i announces $4.9M seed round as Bellevue startup launches ROI platform for generative AI
Bellevue-based Pay-i, an intelligence platform that measures returns from generative AI investments, announced it is coming out of stealth with $4.9 million in seed funding and is now generally available across major cloud providers and models. The September 2023-founded startup — led by co-founders David Tepper, Doron Holan and Erik Winters — will use the funds to accelerate product development and expand enterprise adoption.
Organizations
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Ascerta COO 2024–present · current
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Pay-i Executive Officer 2023–present, Co-founder · current
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Advanced Vapor Devices (AVD) VP of Corporate Development 2021–2023 · past
Education
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Cornell Johnson Graduate School of Management Master, Business Administration · 2009–2011
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Brown University Bachelor of Arts - BA, HISTORY · 1998–2002
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Brown University Bachelor of Arts, History · 1998–2002
