Kumar Senthil
Kumar Senthil is the Founder and CEO at Firmly, a startup he co-founded and continues to lead.
Startup Spotlight: Kumar Senthil, Firmly CEO - A Commerce Infrastructure Layer in the Agentic AI Era
What does it take to build infrastructure for a world that didn't fully exist yet? In this episode, Kumar Senthil, CEO and Co-Founder of Firmly, shares how he spent five years quietly building the plumbing that lets AI agents discover products and complete purchases on behalf of consumers, all while keeping the merchant in control of their data and customer relationship. Kumar recounts the long, often painful journey of solving a two-sided marketplace cold start problem, being laughed out of VC meetings, operating under NDA for years, and finally breaking through with the just-signed lead for their Series A. In…
Perplexity Teams Up with Seattle’s Firmly.ai to Enhance E-Commerce in AI Search App
Perplexity partners with Seattle startup Firmly.ai to integrate e-commerce features into its AI search app, enabling businesses to sell products directly through the platform. Firmly, founded by ex-Samsung executives and backed by $5.2 million in funding, supports 'buy-anywhere' shopping experiences amid rising demand.
Organizations
-
Firmly Founder and CEO · current
-
Firmly CEO and Co-Founder · current
