Loren Alhadeff
By Loren
See all 4Madrona appoints Eric Wong as Director of Portfolio Growth to boost startups' go-to-market and scaling
Madrona hires Eric Wong as Director of Portfolio Growth to strengthen go-to-market support for early-stage startups, focusing on demand generation, messaging, and scaling. Wong brings nearly two decades of experience leading marketing and operations through the $0-to-$50M growth stage and a reputation for hands-on execution and cross-functional impact.
The RevOps Framework for 2026: Build Scalable GTM Teams with Crisp Messaging, Clean Data, and AI-Driven Prospecting
The article argues that RevOps is the strategic core for scaling GTM teams in 2026, emphasizing crisp messaging, clean conversational data, and simple systems to enable AI-augmented prospecting and reliable pipeline. It offers a practical playbook for early-stage founders and operators to align ICP, standardize messaging, automate data capture, and avoid over-engineering.
Beyond Quota: Founders and GTM Leaders Should Treat Pipeline as a Company Asset to Build Predictable Revenue
The article outlines how founders and GTM leaders can create a predictable, scalable revenue engine by treating pipeline as a shared company asset, enforcing cross-functional accountability, and replacing last-minute heroics with disciplined processes for pipeline management, forecasting, and compensation.
