Peter Hamilton
Peter Hamilton is Chief Executive Officer at Arena One. He previously founded TUNE, which was acquired, and has held leadership roles at Roku and Adapp, Inc. His expertise includes technology leadership, product innovation, and advising tech startups.
Seattle NFT Museum to Open Jan. 14 in Belltown, Founded by Jennifer Wong and Peter Hamilton
The Seattle NFT Museum, founded by entrepreneurs Jennifer Wong and Peter Hamilton, opens Jan. 14 in Belltown as the Pacific Northwest's first museum devoted to NFTs, aiming to showcase digital artists and educate the public about the medium.
Peter Hamilton (former TUNE CEO) on profitable growth, team vs family, and his path from CMO to CEO and $80M ARR
TUNE grew to $80M ARR and 350 people over the last 7 years, resulting in two acquisitions. They raised $36M from top VCs, but it wasn't the typical VC-backed startup. Peter Hamilton started as a marketer when he responded to a Craigslist post and later became CEO. He shares how TUNE built two distinct product lines, found profitable growth, innovated on brand and customer service, the parallels between oprah singing and company building, and how TUNE's acquisitions unfolded.
Constellation Software Acquires Seattle Marketing Startup Tune; Terms Undisclosed
Toronto-based Constellation Software announced it has acquired Seattle marketing-software startup Tune, which builds tools to manage marketing partnerships and will operate under Constellation’s Perseus unit. Terms were not disclosed; Tune CEO Peter Hamilton will move to a strategic role, some team restructuring is expected, and the company has more than 150 employees and $36.4 million raised to date.
Organizations
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Arena One Chief Executive Officer 2026–present · current
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Tune CEO and Chairman of the Board 2011–2020, Former CEO 2020 · current
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Roku Head of Ad Product (Advertising) 2021–2026 · past
Education
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University of Miami - Salzberg Music Program Music Performance, Voice and Opera · 2006
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The University of Texas at Austin Double Bachelor's Degree, RTF, Music, Audio Engineering · 2000–2005
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Abilene High School
