Peter Hamilton
Peter Hamilton is Chief Executive Officer at Arena One. He previously founded TUNE, which was acquired, and has held leadership roles at Roku and Adapp, Inc. His expertise includes technology leadership, product innovation, and advising tech startups.
Peter Hamilton (former TUNE CEO) on profitable growth, team vs family, and his path from CMO to CEO and $80M ARR
TUNE grew to $80M ARR and 350 people over the last 7 years, resulting in two acquisitions. They raised $36M from top VCs, but it wasn't the typical VC-backed startup. Peter Hamilton started as a marketer when he responded to a Craigslist post and later became CEO. He shares how TUNE built two distinct product lines, found profitable growth, innovated on brand and customer service, the parallels between oprah singing and company building, and how TUNE's acquisitions unfolded.
The future of mobile marketing: Live from Postback with Tune and Belkin
The smartphone is king of the world these days, and how we interact with our phones is something that thousands of mobile marketers are constantly trying to understand. On this episode of the GeekWire podcast, we bring you two interviews from mobile marketing conference Postback, put on every year by Seattle company Tune. First, we speak with Tune CEO Peter Hamilton about the state of mobile marketing and how his background as an opera singer has helped him succeed in the startup world. Then we speak with the CMO of connected device company Belkin, Kieran Hannon, about the future of…
Organizations
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Arena One Chief Executive Officer 2026–present · current
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Tune CEO and Chairman of the Board 2011–2020, Former CEO 2020 · current
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Roku Head of Ad Product (Advertising) 2021–2026 · past
Education
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University of Miami - Salzberg Music Program Music Performance, Voice and Opera · 2006
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The University of Texas at Austin Double Bachelor's Degree, RTF, Music, Audio Engineering · 2000–2005
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Abilene High School
