Rathna Sharad
Rathna Sharad is the Founder and CEO of FlavorCloud Inc. She has expertise in product innovation for cross-border commerce, logistics, and global trade compliance, with experience in startups, SaaS, retail tech, supply chain, advertising platforms, and marketplaces.
Seattle Startup FlavorCloud Gains Demand from Trump’s Tariff Changes and New China Import Rules
Seattle startup FlavorCloud, led by CEO Rathna Sharad, is benefiting from increased demand as companies navigate new complexities from President Trump's recent tariff changes, including the elimination of the $800 'de minimis' exemption on imports from China effective May 2. FlavorCloud specializes in cross-border shipping and compliance, helping e-commerce brands manage duties and taxes amid unprecedented global trade shifts.
Seattle Emerges as Leading Hub for Supply Chain Software Startups Backed by Amazon and Convoy Veterans
Seattle has become a leading hub for supply chain software innovation, driven by logistics giants like Amazon and startups such as Convoy and Shipium. The region's unique talent pool, supported by global companies and advances in technology, is fostering significant growth and investment in logistics startups.
FlavorCloud raises $6.3M Series A led by Mucker Capital as profitable international-shipping startup hits rapid growth
Seattle-based FlavorCloud, which simplifies cross-border e-commerce shipping by handling customs rules and product codes, raised $6.3 million in a Series A led by Mucker Capital. The profitable, four-year-old startup — founded by CEO Rathna Sharad and CTO Sherwyn Soff in 2017 — has grown rapidly during the pandemic and has deals including a partnership with Chinese payments firm LianLian Pay; total funding is $8.6 million.
Rathna Sharad
Rathna Sharad is helping make international shipping easy, affordable and friction-free from “anywhere to anywhere” through her company, FlavorCloud, which she co-founded in 2017. Rathna started in the shipping space with her first company, Runway2Street, a marketplace to help smaller companies sell luxury women’s clothing and accessories internationally, after working in supply chain for many years. In just a short time, FlavorCloud has raised $2.3 in venture seed so far and was featured on CNBC most promising upstart of 2019. Rathna shares what it was like growing up in India, her admiration for her parents, and her passion for traveling…
Organizations
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All Raise Mentor 2020–present · current
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FlavorCloud Founder & CEO 2018–present, Executive Officer, Director, Promoter 2017–2024 · current
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Galvanize Inc Mentor 2017–2018 · past
Education
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Y Combinator Startup School Online, Startup Founder Track - FlavorCloud · 2017
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Northwestern University - Kellogg School of Management Kellogg School of Management Certificate, Marketing · 2008
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Annamalai University B.S, Computer Science and Engg. · 1992–1996
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Vana Vani
