Todd Humphrey
Founder at Highmark Sports Group
Todd Humphrey is the Founder of Highmark Sports Group and serves as Senior Advisor, League Expansion at PWHL. He previously held executive roles at Amazon, Apex Learning, ATG, BCVP, CleverSet, and was CEO at LiquidPlanner. He co-founded League, a digital health insurance platform, and has expertise in advising sports organizations, fan experience, and business development.
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Highmark Sports Group Founder 2025–present · current
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PWHL Senior Advisor, League Expansion 2025–present · current
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Seattle Kraken SVP, Innovation & Fan Experience 2018–2025, Senior Vice President of Digital and Fan Experience 2025, SVP of Digital and Fan Experience 2025 · current
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Hockey Hall of Fame Head of Revenue & Strategic Innovation 2025–2026 · past
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LiquidPlanner Executive Officer, Director 2018, CEO 2017–2018 · past
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League Co-founder & Chief Commercial Officer 2014–2017 · past
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Kobo Books EVP, Business Development 2010–2014 · past
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Amazon Director, Business Develoment 2009–2010 · past
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ATG Vice President, Personalization 2008 · past
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CleverSet CEO 2005–2008 · past
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BCVP Partner 2003–2005 · past
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Jones Knowledge VP, Strategic Initiatives 2002–2003 · past
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Apex Learning Director, Business Development 2000–2002 · past
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VNIP Founding Member & VP, Investments 1996–2000 · past
Education
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Western University Bachelors, Kinesiology, Business · 1987–1991
Organizations
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Highmark Sports Group Founder 2025–present · current
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PWHL Senior Advisor, League Expansion 2025–present · current
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Seattle Kraken SVP, Innovation & Fan Experience 2018–2025, Senior Vice President of Digital and Fan Experience 2025, SVP of Digital and Fan Experience 2025 · current
Education
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Western University Bachelors, Kinesiology, Business · 1987–1991
