Magnify spun out of Madrona Venture Labs in 2021, raised $6M seed to add AI to customer lifecycle, CEO Josh Crossman says
Magnify CEO Josh Crossman and Madrona investor Elisa La Cava discuss how Magnify was incubated at Madrona Venture Labs, spun out in 2021, and raised a $6 million seed round to bring AI into the customer lifecycle to improve retention, expansion, and adoption. They cover the incubation process, finding product–market fit, and the importance of building AI/ML into a product from the start.
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