Elisa La Cava
Elisa La Cava is Principal at Trilogy Equity Partners and serves as Board Observer at Twindo, Vieu, and Zuplo. She is an early stage venture capital investor with expertise in data and AI at the infrastructure and application layers.
Yifan Zhang announces AI House Demo Day: 25 teams pitched in Seattle with 42 investors attending
AI House held its first AI House Demo Day in Seattle where 25 teams (half portfolio companies) presented to an audience that included 42 investors; founders, investors, and organizers connected through pitches, meetings, and events around the day.
Madrona Leads Buywander’s Series A to Turn $900B in U.S. Retail Returns into Discounted Deals for Value-Shopping Consumers
Madrona led Buywander’s Series A because the company repackages retail returns into discounted discoveries for value-focused shoppers, addressing a growing structural market driven by rising returns and affordability-driven consumer behavior.
Seattle Venture Capitalists Say AI Boosts Startup Opportunities but Competition Is Fierce
Seattle-area venture capitalists highlight that AI advancements make now an excellent time to start startups due to lower capital needs and broad industry opportunities, but warn of intense competition as many similar ventures emerge rapidly. Founders are encouraged to develop unique advantages to stand out and attract investment amid a flood of new ideas and competitors.
By Elisa
Magnify's Josh Crossman on Incubating a Startup and Bringing AI to the Customer Experience
In this episode, investor Elisa La Cava talks with Josh Crossman, CEO of Magnify, which was incubated at Madrona Venture Labs. Josh was actually recruited by Madrona Venture Labs to help launch a business that would bring AI to the customer experience. He was quickly persuaded and signed on in 2021, spinning out of MVL in less than three months with a $6 million seed round. Josh and Elisa discussed the incubation process and how Magnify's intelligent application to improve customer retention, expansion, and adoption is solving one of the biggest pain points of the customer experience — focusing on…
Organizations
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Twindo Board Observer 2025–present · current
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Vieu Board Observer 2024–present · current
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Zuplo Board Observer 2023–present · current
Education
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Northwestern University - Kellogg School of Management Master of Business Administration (MBA), Finance
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Claremont McKenna College Bachelor of Arts (BA), Environment-Economics-Politics (EEP Program) and Spanish
