Symbiosys, led by ex-Google exec Bashar Kachachi, raises $9M Series A to modernize retail media advertising

Symbiosys, an adtech startup led by former Google and Microsoft exec Bashar Kachachi, raised $9 million in a Series A round to enhance collaboration between retailers and brands in the $45 billion retail media market. The company offers real-time analytics and collaborative bidding technology to optimize off-site product advertising.

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