Bashar Kachachi
Bashar Kachachi is Founder and CEO at Symbiosys, which he founded and continues to lead following its acquisition. He previously held senior roles at Apple, Google, and Microsoft, and has expertise in product management, engineering, digital advertising, AdTech, MarTech, machine learning, and cloud computing.
Recent coverage
Front-page news, podcasts and videos about Bashar
DoorDash Acquires Seattle Adtech Startup Symbiosys for $175 Million to Expand Off-Site Advertising
DoorDash acquired Seattle-based adtech startup Symbiosys for $175 million to enhance its off-site advertising capabilities. Founded by former Google and Microsoft ad leader Bashar Kachachi, Symbiosys helps retailers sell ads across digital channels like Google and Instagram.
Symbiosys, led by ex-Google exec Bashar Kachachi, raises $9M Series A to modernize retail media advertising
Symbiosys, an adtech startup led by former Google and Microsoft exec Bashar Kachachi, raised $9 million in a Series A round to enhance collaboration between retailers and brands in the $45 billion retail media market. The company offers real-time analytics and collaborative bidding technology to optimize off-site product advertising.
By Bashar
DoorDash Acquires Symbiosys to Enhance Retail Media Capabilities
Symbiosys, a platform empowering retailers to scale media networks through offsite ads and first-party data, has been acquired by DoorDash to accelerate its mission and expand its impact. The company will continue operating under its own brand while leveraging DoorDash’s scale and relationships.
Organizations
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Symbiosys Executive Officer, Director 2023–present, Founder/CEO 2022–present · current
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Google Director of Product Management, Search Ads 360 and Display & Video 360 2014–2022 · past
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Microsoft Principal Group Program Manager, Display Advertising - Revenue and Relevance 2010–2014, Senior Program Manager Lead, Forefront Endpoint Protection 2003–2010 · past
Education
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Carnegie Mellon University B.S., Mathematics & Computer Science · 1999–2003
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Thomas Jefferson High School for Science & Technology Computer Science, Mathematics, Organic Chemistry · 1995–1999
