The Instrument

Robbie Cape

If you asked anyone who grew up with Robbie Cape in Montreal, they would all say they knew he was going to run his own business someday. He was constantly learning as a child from the family business and from his parents, who believed he should grow up understanding the value of a single dollar. In 2014, Robbie sold his first company, Cozi, and now is building his second company, 98point6, which is revolutionizing primary care and making healthcare more affordable and accessible to everyone. Robbie shares how he always starts with the ‘who’ before the ‘what’ when building businesses…