Robbie Cape
Robbie Cape is currently Co-Founder and Non-Executive Chairman at heyoh, CEO and Co-founder at The Instrument, and CEO at Mt. Joy. He founded 98Point6, which he has since left, and is a founder of Mt. Joy, where he remains active. He has expertise in business strategy, scaling, execution, and leading technology startups.
Robbie Cape Launches The Instrument to Disrupt Trillion-Dollar Insurance Industry with Pioneer Square Labs Backing
Seattle entrepreneur Robbie Cape is launching The Instrument, a new startup backed by Pioneer Square Labs, to disrupt the trillion-dollar insurance industry. After a nine-month job search and drawn by the sector's complexity and financial potential, Cape aims to build generational wealth unlike his previous mission-driven ventures.
Seattle Entrepreneur Robbie Cape Launches New Stealth Startup After Nine-Month Job Search
Seattle tech entrepreneur Robbie Cape ended his nine-month job search by launching a new startup incorporated in March, with key early team members including CTO T Van Doren and CPO Matt Witcher. Cape is keeping the venture details private but is enthusiastic about shaping the company's future and applying lessons from his prior startups like 98point6 and Mt. Joy.
98point6 Raises $30.7M to Expand Software Licensing After $100M Sale to Transcarent
Seattle-based digital health company 98point6 raised $30.7 million in mixed debt and option financing to support its transition into a software licensor following its sale of a virtual care and primary care business to Transcarent. The new funding led by L Catterton, Activant Capital, and Transcarent will scale its software platform and develop AI innovations.
Organizations
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The Instrument CEO and Co-founder 2026–present · current
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Heyoh Co-Founder and Non-Executive Chairman 2024–present · current
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Mt. Joy current
Education
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Princeton University BSE, Engineering and Management Systems
