Usermind
Facts
- HQ
- Seattle
- Sectors
- Marketing software, Customer data platform
- Founded
- 2013 Seattle business license
- Type
- Corporation Seattle business license
- Employees
- 15
- Registered name
- Usermind Inc Seattle business license
- Stage
- acquired
Anthony Bontrager of WestRiver Group says he makes 3–5 PNW SaaS/AI investments yearly with $500k–$5M initial checks and $10M follow-on capacity
Anthony Bontrager, a former adtech founder and current investor at WestRiver Group, favors hands-on board involvement and invests in PNW SaaS/AI/ML companies with initial checks of $500k–$5M, targeting 3–5 new deals yearly and about 15–20 monthly pitches. He highlights Qorus Software as a standout portfolio company and emphasizes governance, go-to-market support, and follow-on reserves of ~$10M per company.
Qualtrics acquires Seattle journey-orchestration startup Usermind to bolster XM Directory
Qualtrics has acquired Seattle-based marketing startup Usermind, a 2013-founded leader in journey orchestration with about 40 employees, to strengthen its Qualtrics XM Directory and customer interaction tracking. Usermind, led by CEO Michel Feaster, raised $14 million in January, weathered pandemic layoffs, and saw increased demand as companies accelerated digital adoption.
Usermind raises $14M led by WestRiver Group as pandemic-driven digital demand boosts Seattle startup
Seattle marketing startup Usermind raised $14 million in a funding round led by WestRiver Group as demand for digital customer-experience software surged during the pandemic; total funding is $60 million and headcount has recovered to just over 50 employees.
