Usermind

Usermind is a Seattle-based startup in the marketing software/customer data platform space that was acquired by Qualtrics in 2021 and is...

Facts

HQ
Seattle
Sectors
Marketing software, Customer data platform
Type
Corporation Seattle business license
Employees
15
Registered name
Usermind Inc Seattle business license
Stage
acquired

Anthony Bontrager of WestRiver Group says he makes 3–5 PNW SaaS/AI investments yearly with $500k–$5M initial checks and $10M follow-on capacity

Anthony Bontrager, a former adtech founder and current investor at WestRiver Group, favors hands-on board involvement and invests in PNW SaaS/AI/ML companies with initial checks of $500k–$5M, targeting 3–5 new deals yearly and about 15–20 monthly pitches. He highlights Qorus Software as a standout portfolio company and emphasizes governance, go-to-market support, and follow-on reserves of ~$10M per company.

Qualtrics acquires Seattle journey-orchestration startup Usermind to bolster XM Directory

Qualtrics has acquired Seattle-based marketing startup Usermind, a 2013-founded leader in journey orchestration with about 40 employees, to strengthen its Qualtrics XM Directory and customer interaction tracking. Usermind, led by CEO Michel Feaster, raised $14 million in January, weathered pandemic layoffs, and saw increased demand as companies accelerated digital adoption.