David Niu
David Niu manages this profileDavid Niu is Founder at Delight Labs PR. He was VP of Innovation at Limeade and Founder and CEO at TinyPulse. He was Co-Founder and President at BuddyTV and Co-Founder and COO at NetConversions. He is Founder and CEO of TINYhr. He founded and sold three companies to publicly traded entities.
Ascend Launches Seattle-Focused Co-Founder Matching Program at Annual Founders Bash
Ascend, an early stage venture firm, launched a Seattle-focused co-founder matching program at its annual Founders Bash, emphasizing the importance of selecting co-founders with complementary skills and past working experience. Entrepreneurs highlight trust and proven partnerships as key factors for startup success.
David Niu Launches Delight Labs to Transform PR with Data-Driven Approach After $8.8M TINYpulse Exit
Seattle entrepreneur David Niu, founder of Delight Labs, launched a new startup that reimagines PR by applying data-driven strategies learned from his prior ventures, including TINYpulse which sold for $8.8 million. Delight Labs focuses on transparent, accountable PR that drives acquisition, SEO, and branding, currently serving health and wellness clients.
TINYpulse Q3 survey of 100 employees and 600+ HR leaders finds HR misreads employee views on burnout, office days and vaccine mandates
TINYpulse's Q3 State of Employee Engagement survey of 100 employees and 600+ HR leaders found significant disconnects between HR and employees on burnout, optimal in-office days, and vaccine mandate support, with leaders overestimating alignment. The report warns that misreading employee sentiment can lead to poorly targeted workplace programs and urges regular check-ins and surveys.
Limeade to acquire TINYPulse for $8.8M cash, may pay additional earnouts over 18 months
Bellevue-based employee well-being company Limeade is acquiring Seattle startup TINYPulse for $8.8 million in cash, with possible additional earnouts over 18 months. The deal brings TINYPulse’s 70 employees (including founder David Niu) into Limeade and aims to expand Limeade’s reach into mid-market customers using TINYPulse’s employee-listening technology.
Tinypulse Survey: HR and C-suite Expect Just 8% Employee Turnover Post-Covid, While Other Surveys Show Much Higher Quit Intent
A Tinypulse survey of 770 companies finds HR and C-suite leaders expect only about 8% of employees to quit after Covid restrictions lift, with 25% saying no one will quit—contrasting sharply with employee surveys that show much higher intent to leave.
Seattle startups including Apptentive, Textio and TINYpulse rely on Slack/Zoom and regular check‑ins as teams go fully remote during COVID-19
Seattle startups shifted to remote work during the COVID-19 outbreak, relying on chat and video platforms to keep business and social interactions going while monitoring employee well-being. Companies like Apptentive, Textio and TINYpulse report tools and check-ins help, but leaders note challenges for employees who struggle with isolation or being heard online.
Andy Liu
Andy Liu, Partner at Unlock Venture Partners, knew he wanted to be an entrepreneur from a young age. Andy started two companies with his Co-Founder David Niu, who he met while getting his MBA at Wharton. Always intrigued by angel investing, Andy decided to dip his toes in after both NetConversions and BuddyTV.com had successful exits. Today, Andy is an investor in nearly 100 companies. He started his current venture capital firm, Unlock Venture Partners, in late 2017, which focuses on early-stage technology investments in Seattle and Los Angeles. Andy shares helpful tips for entrepreneurs including what to consider when…
TINYpulse raises $6M led by Arthur Ventures to expand employee happiness platform used by 500+ companies
TINYpulse raised $6 million in a venture round led by Arthur Ventures to expand its employee happiness platform used by over 500 companies, and will hire and invest in new products like performance reviews.
HR Leaders and Companies Move to Replace Annual Performance Reviews with Frequent Check-Ins and Tech Tools
Companies are abandoning traditional annual performance reviews in favor of frequent check-ins and tech-enabled tools, as HR leaders call the yearly process outdated, time-consuming, and counterproductive.
Organizations
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Delight Labs PR Founder 2023–present · current
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Limeade VP of Innovation 2021–2022 · past
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TinyPulse Author of "Careercation: Trading Briefcase for Suitcase to Find Entrepreneurial Happiness" 2014, Founder and CEO 2012–2021 · past
Education
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The Wharton School MBA, Global Corporate Development · 1999–2002
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INSEAD MBA Study Abroad Exchange · 2002
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University of California, Berkeley BA, Political Economy of Industrial Societies · 1992–1996
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Peking University 1994–1995
