Len Jordan
Len Jordan joined Madrona in 2010 and invests in software, hardware and analytics that change large industries, as well as consumer products. He was previously a partner at Frazier Technology Ventures, where he was involved in Control4 and DocuSign, and spent 16 years in software, including as a senior vice president at RealNetworks and president of Creative Multimedia. He has served on the boards of more than 20 early-stage companies.
iSpot CEO Sean Muller Explains How the Company Measures TV and Streaming Ads and Shapes $500B+ in Advertiser Spend
Len Jordan interviews iSpot CEO Sean Muller about how iSpot measures TV and streaming advertising—covering audience measurement, creative effectiveness, attribution, strategic partnerships, acquisitions, and iSpot’s role in managing over $500 billion in ad spend across traditional and ad-supported streaming.
Madrona Venture Group Raises $345M for 8th Fund and $161M for 2nd Later-Stage Fund in Largest Ever $500M Capital Raise
Madrona Venture Group raised over $500 million for its largest fundraise ever, including $345 million for an eighth early-stage fund targeting 35-40 Pacific Northwest startups and $161 million for a second later-stage Acceleration Fund. The firm continues to focus on supporting the Pacific Northwest tech ecosystem while also backing later-stage companies across North America.
Madrona-led $4.5M seed funds Zeitworks, a Seattle ML startup co-founded by Ben Elowitz and CEO Ryan Windham
Seattle startup Zeitworks raised a $4.5 million seed round led by Madrona Venture Group with participation from JAZZ Venture Partners and Zillow co-founder Spencer Rascoff; the company uses machine learning to analyze and recommend improvements to repetitive business processes without back-end integrations. Zeitworks spun out of Madrona Venture Labs, is led by CEO Ryan Windham with co-founder Ben Elowitz, and plans to hire for several roles.
By Len
Transforming TV Advertising: iSpot's Sean Muller on the Role of AI and the Future of Streaming
In this episode of Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot, to talk about the company's evolution in measuring TV advertising for both conventional and streaming platforms. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Tune in to explore the future of TV advertising and iSpot's role in shaping it. Transcript: https://www.madrona.com/transforming-tv-advertising-ispot-sean-muller-the-role-of-ai-future-of-streaming (00:00) Introduction (01:35)…
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Education
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University of Utah BS Magna Cum Laude, Finance and Economics · 1984–1987
