Len Jordan
Len Jordan joined Madrona in 2010 and invests in software, hardware and analytics that change large industries, as well as consumer products. He was previously a partner at Frazier Technology Ventures, where he was involved in Control4 and DocuSign, and spent 16 years in software, including as a senior vice president at RealNetworks and president of Creative Multimedia. He has served on the boards of more than 20 early-stage companies.
Transforming TV Advertising: iSpot's Sean Muller on the Role of AI and the Future of Streaming
In this episode of Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot, to talk about the company's evolution in measuring TV advertising for both conventional and streaming platforms. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Tune in to explore the future of TV advertising and iSpot's role in shaping it. Transcript: https://www.madrona.com/transforming-tv-advertising-ispot-sean-muller-the-role-of-ai-future-of-streaming (00:00) Introduction (01:35)…
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Education
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University of Utah BS Magna Cum Laude, Finance and Economics · 1984–1987
