Loren Alhadeff
Loren Alhadeff is a venture partner at Madrona, which he joined in 2023, evaluating investments and advising portfolio companies on go-to-market and building sales teams. He spent more than 14 years leading sales at DocuSign, which he joined as its 17th employee and first sales director, and earlier worked at Onvia for seven years.
Madrona Hires Roxy Hoffman to Bay Area Talent Team to Advise Founders on Executive and AI Hiring
Madrona announced Roxy Hoffman has joined its Bay Area talent team to help founders recruit transformative executives and advise on long-term talent strategy, particularly for AI roles. Hoffman brings experience from Daversa, B Capital, and Sapphire and will work alongside Matt Witt to support portfolio companies.
AI Disrupts Fundraising Metrics: Investors Shift from ARR Targets to Momentum and Durability
AI has upended traditional fundraising benchmarks by enabling rapid, volatile growth that can mask weak fundamentals, so investors now focus on momentum, durability, and whether growth will compound or decay rather than just headline ARR numbers.
Madrona appoints Eric Wong as Director of Portfolio Growth to boost startups' go-to-market and scaling
Madrona hires Eric Wong as Director of Portfolio Growth to strengthen go-to-market support for early-stage startups, focusing on demand generation, messaging, and scaling. Wong brings nearly two decades of experience leading marketing and operations through the $0-to-$50M growth stage and a reputation for hands-on execution and cross-functional impact.
The RevOps Framework for 2026: Build Scalable GTM Teams with Crisp Messaging, Clean Data, and AI-Driven Prospecting
The article argues that RevOps is the strategic core for scaling GTM teams in 2026, emphasizing crisp messaging, clean conversational data, and simple systems to enable AI-augmented prospecting and reliable pipeline. It offers a practical playbook for early-stage founders and operators to align ICP, standardize messaging, automate data capture, and avoid over-engineering.
5 Non-Negotiables for AI Startups: Data Moats, Embedded Services, and Dual-Wedge Growth
The article outlines five essential strategies AI startups must adopt to become category-defining companies: build data defensibility, embed services into workflows, expand addressable markets by serving both expert and non-technical users, and create irresistible, hard-to-replicate value. Founders should focus on ownership of workflows, delightful user experiences, and urgency in execution to raise the ceiling of product capabilities and lower the floor for adoption.
Beyond Quota: Founders and GTM Leaders Should Treat Pipeline as a Company Asset to Build Predictable Revenue
The article outlines how founders and GTM leaders can create a predictable, scalable revenue engine by treating pipeline as a shared company asset, enforcing cross-functional accountability, and replacing last-minute heroics with disciplined processes for pipeline management, forecasting, and compensation.
Author advises startups to hire a CRO only after product-market fit, early sales traction, and scale readiness
The author argues startups should postpone hiring a chief revenue officer until after three growth stages—finding product-market fit, scrappy sales-enabled growth, and navigating scale—because CROs add value only when the company is ready and CEOs should lead early sales efforts.
Organizations
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Madrona Venture Partner · current
Education
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Occidental College Bachelor of Arts · 1997–2001
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The Bush School 1984–1997
