Matt Hulett

Chief Executive Officer at StraighterLine
Seattle, Washington, United States

Matt Hulett is Chief Executive Officer at StraighterLine and a self-employed author of "UNLOCK. Five Questions to Unleash Your Company's Hidden Power." at Page Two. He was CEO and President at PetMeds® and President, Rosetta Stone (a business unit of IXL Learning) at Rosetta Stone. He was Official Member at Forbes Technology Council. He was Senior Vice President, President (NASDAQ: RNWK) at RealNetworks and President (NASDAQ: EXPE) at Expedia. He was Board Observer at Vetster Inc. and Entrepreneur in Residence at Pioneer Square Labs.

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GeekWire

Startup turnaround specialist Matt Hulett on unlocking growth, competing with giants, and surviving turbulent times

Our guest this week is Matt Hulett, a veteran of the Seattle tech community and the author of the new book, Unlock: 5 Questions to Unleash Your Company’s Hidden Power, published by Page Two Books. A former executive with companies including Expedia, Mpire, Rosetta Stone and RealNetworks, Hulett is now the CEO and president of PetMed Express, a publicly traded, Florida-based online pet pharmacy. We talk about finding the right market segment to pursue, how startups and investors should approach the potential of an economic downturn, tips for competing with tech giants, the role that private capital can play in…

37 min

Organizations

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  • StraighterLine Chief Executive Officer 2024–present · current
  • Page Two Author of "UNLOCK. Five Questions to Unleash Your Company's Hidden Power." 2021–present · current
  • PetMeds® Advisor 2024, CEO and President 2021–2024, Member Board Of Directors 2021–2024 · past

Education

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