Matt Hulett

Chief Executive Officer at StraighterLine
Seattle, Washington, United States

Matt Hulett is Chief Executive Officer at StraighterLine and author of 'UNLOCK. Five Questions to Unleash Your Company's Hidden Power.' He previously led AdXpose and Atom Entertainment, both of which were acquired, and has served as CEO at ClickBank and President at Expedia. His expertise includes software product strategies, business growth, finance, M&A, technical innovation, and leadership in SaaS, consumer, and adtech sectors.

  • StraighterLine Chief Executive Officer 2024–present · current
  • Page Two Author of "UNLOCK. Five Questions to Unleash Your Company's Hidden Power." 2021–present · current
  • PetMeds® Advisor 2024, CEO and President 2021–2024, Member Board Of Directors 2021–2024 · past
  • Vetster Inc. Board Observer 2022–2024 · past
  • Rosetta Stone President, Rosetta Stone (a business unit of IXL Learning) 2021, President, Rosetta Stone (a business unit of Cambium Learning Group) 2020–2021, Co-President, President of Rosetta Stone (NYSE: RST) 2017–2020, President (role at Rosetta Stone) 2021 · past
  • Forbes Technology Council Official Member 2019–2021 · past
  • Pioneer Square Labs logo
    Pioneer Square Labs Entrepreneur In Residence 2017 · past
  • TINYpulse Chief Product Officer 2015–2017 · past
  • ClickBank CEO 2013–2015 · past
  • Yapta logo
    Yapta Board Member (sold to NASDAQ: COUP) 2012–2017 · past
  • AdXpose, sold to comScore, Inc. (NASDAQ: SCOR) Executive Chairman (sold to NASDAQ: SCOR) 2009–2011 · past
  • RealNetworks Senior Vice President, President (NASDAQ: RNWK) 2009–2013, Group Manager 1996–1999 · past
  • AdXpose Chairman and CEO (sold to NASDAQ: SCOR) 2006–2009 · past
  • Expedia President (NASDAQ: EXPE) 2001–2005 · past
  • Atom Entertainment President (sold to NASDAQ: VIAC) 1999–2001 · past
  • WRQ Group Manager 1992–1995 · past

Education

Organizations

See all 16
  • StraighterLine Chief Executive Officer 2024–present · current
  • Page Two Author of "UNLOCK. Five Questions to Unleash Your Company's Hidden Power." 2021–present · current
  • PetMeds® Advisor 2024, CEO and President 2021–2024, Member Board Of Directors 2021–2024 · past

Education

Online