Matt Hulett
Matt Hulett is Chief Executive Officer at StraighterLine and author of 'UNLOCK. Five Questions to Unleash Your Company's Hidden Power.' He previously led AdXpose and Atom Entertainment, both of which were acquired, and has served as CEO at ClickBank and President at Expedia. His expertise includes software product strategies, business growth, finance, M&A, technical innovation, and leadership in SaaS, consumer, and adtech sectors.
Startup turnaround specialist Matt Hulett on unlocking growth, competing with giants, and surviving turbulent times
Our guest this week is Matt Hulett, a veteran of the Seattle tech community and the author of the new book, Unlock: 5 Questions to Unleash Your Company’s Hidden Power, published by Page Two Books. A former executive with companies including Expedia, Mpire, Rosetta Stone and RealNetworks, Hulett is now the CEO and president of PetMed Express, a publicly traded, Florida-based online pet pharmacy. We talk about finding the right market segment to pursue, how startups and investors should approach the potential of an economic downturn, tips for competing with tech giants, the role that private capital can play in…
Organizations
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StraighterLine Chief Executive Officer 2024–present · current
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Page Two Author of "UNLOCK. Five Questions to Unleash Your Company's Hidden Power." 2021–present · current
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PetMeds® Advisor 2024, CEO and President 2021–2024, Member Board Of Directors 2021–2024 · past
Education
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University of Washington BA, Marketing, Information Systems
