Mike Fridgen
Mike Fridgen manages this profileMike Fridgen is the co-founder and CEO of Vayo, a Booking Holdings company. He is also founder and CEO of a stealth startup and a Venture Partner at Madrona. He previously served as Managing Director and CEO of Madrona Venture Labs, where he created and invested in more than 30 AI startups, including Otto, and was founding CEO of Decide, acquired by eBay, where he became General Manager. He co-founded TripHub and serves on the advisory board of the University of Washington’s Buerk Center for Entrepreneurship.
Booking Holdings to Invest $100M in Seattle AI Startup Vayo as It Launches Free Private Beta
Booking Holdings will invest $100 million in Seattle AI startup Vayo, which is launching a free private beta for frequent leisure travelers and builds AI agents that organize trips by reading travel confirmations and monitoring bookings for price drops and schedule changes.
Booking Holdings launches Seattle AI travel startup Vayo, plans up to $100 million conditional investment
Booking Holdings-backed Seattle startup Vayo launched a private beta for an AI travel agent that pulls reservation confirmations from users’ inboxes to assemble trips, and Booking says it intends to invest up to $100 million conditional on product progress and market conditions.
Booking Holdings backs Vayo with up to $100M to build AI travel agents led by Mike Fridgen
Booking Holdings is backing Vayo with up to $100 million to build AI travel agents that pull confirmations from users' inboxes to plan, monitor and manage trips, led by CEO Mike Fridgen and a Seattle-based founding team.
By Mike
Mike Fridgen announces Vayo, a travel service auto-building trips and securing bookings backed by $100M from Booking Holdings
Mike Fridgen introduces Vayo, a travel-focused service that auto-builds trips from inbox confirmations, tracks price drops and refunds, and handles hard-to-get bookings, backed by a planned $100M investment from Booking Holdings and now in private beta.
Organizations
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Stealth Startup Founder and CEO 2025–present · current
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Madrona Venture Partner 2025–present · current
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University of Washington Advisory Board Member for Buerk Center for Entrepreneurship 2014–present · current
Education
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Harvard Business School MBA · 2001–2003
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Foster School of Business Entrepreneurship/Entrepreneurial Studies · 1993–1997
