Mike Fridgen
Mike Fridgen manages this profileMike Fridgen is CEO & co-founder at Vayo and Venture Partner at Madrona. He was Managing Director & CEO at Madrona Venture Labs and General Manager at eBay, which acquired Decide, where he was President & CEO. He was Director, Product Management at Microsoft, Director, Interactive Marketing at Alaska Airlines, and CEO & co-founder at TripHub. He was founding head of product at Farecast. He is an Advisory Board Member for the Buerk Center for Entrepreneurship at the University of Washington and was a Board Member at Otto the Agent.
Mike Fridgen announces Vayo, a travel service auto-building trips and securing bookings backed by $100M from Booking Holdings
Mike Fridgen introduces Vayo, a travel-focused service that auto-builds trips from inbox confirmations, tracks price drops and refunds, and handles hard-to-get bookings, backed by a planned $100M investment from Booking Holdings and now in private beta.
Spruce Up raises $1.5M to apply AI and data science to $75B+ do-it-with-me home design market
Madrona Venture Labs backs Spruce Up, an AI-driven home design and shopping service led by co-founders Mia Lewin (CEO) and Mike Dierken (CTO), which raised $1.5M from investors including Two Sigma Ventures, Madrona Venture Group, Maveron, Female Founders Fund, and Petersen Ventures to target the $75B+ do-it-with-me home design market using data science and ML.
Madrona Labs launches Rep the Squad, a $1.5M-backed subscription for licensed sports jersey rentals led by Brian Watkins and Alex Berg
Madrona Labs launched Rep the Squad, a subscription service letting fans rent licensed sports jerseys to support multiple players and styles without buying, targeting the $18B sports apparel market and praising founders Brian Watkins and Alex Berg.
Madrona Venture Labs names entrepreneur Jay Bartot as CTO, joining May 2017 to lead ML and big-data initiatives
Madrona Venture Labs has hired Jay Bartot as Chief Technology Officer; Bartot is a four-time cofounder with expertise in big data, machine learning, and computer vision, and his startups include Farecast, AdRelevance, Medify, and Vhoto.
Madrona Labs spins out Essential, led by CEO Mike McMurray, targeting messaging-driven revenue with Seed round underway
Madrona Labs has spun out Essential, a startup led by CEO Mike McMurray that provides intelligent messaging solutions for businesses; early customers are driving millions of interactions and revenue while the team closes a Seed round and hires to scale sales.
Organizations
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Stealth Startup Founder and CEO 2025–present · current
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University of Washington Advisory Board Member for Buerk Center for Entrepreneurship 2014–present · current
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Madrona Venture Partner · current
Education
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Harvard Business School MBA · 2001–2003
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UW Foster School of Business Entrepreneurship/Entrepreneurial Studies · 1993–1997
