Robbie Cape
Robbie Cape is currently Co-Founder and Non-Executive Chairman at heyoh, CEO and Co-founder at The Instrument, and CEO at Mt. Joy. He founded 98Point6, which he has since left, and is a founder of Mt. Joy, where he remains active. He has expertise in business strategy, scaling, execution, and leading technology startups.
Robbie Cape Launches The Instrument to Disrupt Trillion-Dollar Insurance Industry with Pioneer Square Labs Backing
Seattle entrepreneur Robbie Cape is launching The Instrument, a new startup backed by Pioneer Square Labs, to disrupt the trillion-dollar insurance industry. After a nine-month job search and drawn by the sector's complexity and financial potential, Cape aims to build generational wealth unlike his previous mission-driven ventures.
Seattle Entrepreneur Robbie Cape Launches New Stealth Startup After Nine-Month Job Search
Seattle tech entrepreneur Robbie Cape ended his nine-month job search by launching a new startup incorporated in March, with key early team members including CTO T Van Doren and CPO Matt Witcher. Cape is keeping the venture details private but is enthusiastic about shaping the company's future and applying lessons from his prior startups like 98point6 and Mt. Joy.
98point6 Raises $30.7M to Expand Software Licensing After $100M Sale to Transcarent
Seattle-based digital health company 98point6 raised $30.7 million in mixed debt and option financing to support its transition into a software licensor following its sale of a virtual care and primary care business to Transcarent. The new funding led by L Catterton, Activant Capital, and Transcarent will scale its software platform and develop AI innovations.
Seattle's 98point6 Sells Virtual Care Platform and Primary Care Business to Transcarent for $100M
Seattle healthcare startup 98point6 is selling its virtual care platform and primary care business to San Francisco-based Transcarent for $100 million in cash and equity, with the transaction expected to close by March 31. Post-sale, 98point6 will focus exclusively on software licensing as 98point6 Technologies, while about half of its workforce, including clinical staff, will move to Transcarent.
Telehealth Startup 98point6 Raises $20M, Licenses Virtual Care Platform to MultiCare's Indigo Health in Washington
Seattle-based telehealth startup 98point6 raised over $20 million through a convertible note offering and licensed its virtual care platform to MultiCare Health System's Indigo Health urgent care division. This move marks 98point6's expansion as a third-party software provider amid a healthcare industry trend of increased technology investments.
98point6 Lays Off 10% of Workforce on July 6 but Maintains Growth and Hiring in Medical and Tech Roles
Seattle-based telemedicine startup 98point6 laid off 10% of its workforce on July 6 but claims it remains in growth mode and is hiring for medical and technology roles. The cuts affected creative and marketing teams, and despite the layoffs, the company continues to focus on delivering primary care access nationwide.
98point6 board ousts co-founder Robbie Cape to seek CEO who can scale growth; Jeff Greenstein named interim leader
98point6's board removed co-founder and CEO Robbie Cape last month to install a leader better suited to scale the telehealth startup, according to board member Lisa Brummel, who said the decision was routine and not due to impropriety; interim CEO Jeff Greenstein is now leading the company after Cape left the board. The Seattle company has raised $247 million and saw large customer demand during the pandemic.
98point6 co-founder Robbie Cape abruptly exits as CEO; chairman Jeff Greenstein named interim leader
98point6 co-founder and CEO Robbie Cape has abruptly left the virtual primary care company he helped start in 2015, with chairman and co-founder Jeff Greenstein named interim CEO while the board searches for a replacement. The 350-person startup, which raised a $118 million Series E in October, said the C-suite will continue leading operations and praised Cape’s six years of leadership.
98point6 Raises $118M Series E Led by L Catterton and Activant After 274% Membership Surge
Seattle telemedicine startup 98point6 raised $118 million in a Series E led by L Catterton and Activant Capital after membership grew 274% this year; the company offers AI-supported virtual primary care to over 3 million patients and serves employers and health plans. The round follows a $43 million Series D in April and comes amid a surge in digital health funding during the pandemic.
98point6 raises $43M to triple physician capacity after 200% patient surge, serving 3M nationwide
Seattle telehealth startup 98point6 raised $43 million to expand capacity for its AI-powered virtual primary care amid a 200% surge in patient volume and COVID-19 demand. The funding will triple the company’s physician count this month as it serves over 3 million patients across all 50 states and added coronavirus screening in January.
Robbie Cape
If you asked anyone who grew up with Robbie Cape in Montreal, they would all say they knew he was going to run his own business someday. He was constantly learning as a child from the family business and from his parents, who believed he should grow up understanding the value of a single dollar. In 2014, Robbie sold his first company, Cozi, and now is building his second company, 98point6, which is revolutionizing primary care and making healthcare more affordable and accessible to everyone. Robbie shares how he always starts with the ‘who’ before the ‘what’ when building businesses…
Organizations
See all 9-
The Instrument CEO and Co-founder 2026–present · current
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Heyoh Co-Founder and Non-Executive Chairman 2024–present · current
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Mt. Joy current
Education
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Princeton University BSE, Engineering and Management Systems
