Sean Muller
Sean Muller is the Founder and CEO of iSpot, a startup he founded in 2012 and continues to lead. He previously founded EduClick, Inc. and The Wedding Tracker, LLC, and has held executive roles at Demand Media, eNom, and MediaNet Digital.
Transforming TV Advertising: iSpot's Sean Muller on the Role of AI and the Future of Streaming
In this episode of Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot, to talk about the company's evolution in measuring TV advertising for both conventional and streaming platforms. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Tune in to explore the future of TV advertising and iSpot's role in shaping it. Transcript: https://www.madrona.com/transforming-tv-advertising-ispot-sean-muller-the-role-of-ai-future-of-streaming (00:00) Introduction (01:35)…
Organizations
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iSpot.tv Executive Officer, Director 2018–present · current
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iSpot Founder & CEO 2012–present · current
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iSpot current
Education
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UW Foster School of Business MBA · 2002–2004
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University of Washington Bachelor's degree · 1992–1996
