iSpot.tv
iSpot provides advertisers with measurement and attribution solutions for TV and streaming advertising, enabling them to assess creative effectiveness, optimize media plans, and attribute results across cross-platform campaigns. Its platform delivers real-time, granular insights into ad performance, audience engagement, and competitive benchmarking using data from smart TVs, set-top boxes, and streaming platforms. The organization aims to unify ad measurement across creative, audience, and outcomes to drive optimal video advertising performance.
Facts
- HQ
- Bellevue, Washington, US
- Sectors
- Advertising Services
- Founded
- 2012
- Employees
- 370
- Stage
- Startup
- Total raised
- $413M SEC Form D filings Total of this company's SEC Form D filings
- Last round
- $3.1M · Jan 2024 SEC Form D
- Founders
- Sean Muller
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Molson Coors VP Brad Feinberg Urges Breaking Down Walled Gardens to Improve Cross-Channel Measurement
Brad Feinberg of Molson Coors argues brands should break down walled-garden approaches to measurement so they can clearly see performance across many channels and focus on metrics that reflect real business impact.
iSpot’s SAGE Analyzes Celebrity Impact on Most-Viewed NFL TV Ads After Three Weeks
The piece examines how celebrity appearances in top NFL TV ads influence viewer reactions and purchase signals, using insights from iSpot's AI platform SAGE to analyze the most-seen spots after three weeks of games.
iSpot Named Official TV and Video Ad Measurement Provider for Hallmark Media to Deliver Outcomes-Based, Cross-Platform Measurement
iSpot was named the official TV and video ad measurement provider for Hallmark Media, aiming to deliver outcomes-based and cross-platform measurement solutions so brands can validate delivery and prove campaign efficacy.
iSpot Re-certified by JIC as National Currency, Citing Five-Year Push for Ad-Centric TV Measurement
iSpot has been part of a five-year shift toward a new ad-centric currency that modernizes measurement beyond program-based TV ratings, and it has been re-certified by the JIC as a national currency.
iSpot Identifies NFL Week 1 Advertising Winners as Tech Newcomers Run Prominent TV Spots in Season Opener
iSpot identifies major advertising trends from NFL Week 1, highlighting tech newcomers that ran prominent TV spots during the season opener and notable creative shifts to watch going forward.
Comcast VP & GM of Data Carmela Fournier Advocates Full‑Funnel Measurement to Unify Audience Insights
Carmela Fournier of Comcast argues that advertisers need full-funnel measurement to unify audience insights and accurately assess campaign performance amid media fragmentation.
Drew Paquette of iSpot: Four Measurement Failures That Distort Advertising Outcome Metrics
Drew Paquette (Director, Audience & Outcomes at iSpot) argues that flawed audience measurement is distorting advertising outcome metrics, misleading advertisers about actions like site visits, leads, store visits, purchases, and long-term brand affinity. He outlines four specific ways measurement errors warp results and their implications for assessing campaign effectiveness.
Andrew King of Genius Sports Explains Using Real-Time Game Data to Time Ads Around Emotional Moments
Andrew King, SVP of Product at Genius Sports, explains how real-time sports data and moment-level measurement help advertisers target fans more effectively by timing ads to specific game events and emotional moments rather than relying on broad reach.
Pre-Season Briefing: Brands Gear Up for 2026–27 NFL Season After 2025–26 Wins — Peyton Manning Ads, QSR Likeability, Wingstop +20.9% Lift
Brand teams are preparing marketing strategies for the 2026–27 NFL season by reviewing what drove results in 2025–26, including Peyton Manning–led ads, QSRs winning ad likeability, and Wingstop achieving a 20.9% conversion lift.
Roku’s Hari Sankar Explains Shift to Outcome-Based Optimization, Emphasizing Trusted Measurement and Transparent Data
Roku’s Hari Sankar discusses how marketers are moving from impressions and reach to outcome-based optimization, emphasizing trusted measurement and transparent data to drive real business results.
iSpot releases The Definitive Guide to Outcome Measurement developed with 20+ top brand marketers to standardize TV and video ad measurement
iSpot released The Definitive Guide to Outcome Measurement, a framework created with over 20 top brand marketers that lays out best practices for accurately measuring TV and video ad effectiveness.
FOX Advertising Expands Partnership with iSpot to Deliver Always-On Attribution and Outcomes Measurement via FOX AdStudio
FOX Advertising is expanding its partnership with iSpot to provide always-on attribution and outcomes measurement through FOX AdStudio after a year of successful collaboration, enabling advertisers to measure and optimize campaign performance across FOX’s premium linear inventory.
Fuse Media’s Yasmin Mitchell Explains How Latino-Owned Fuse Uses FAST Channels and Culture Collective to Drive Business Outcomes
Yasmin Mitchell of Fuse Media explains how the Latino-owned company connects multicultural culture to measurable business outcomes through targeted FAST channels and its Culture Collective advertising network.
Dick’s Sporting Goods’ Kimberly Bikowski Says Media–Creative Integration Is Key to Better Demographic Targeting and Brand Building
Kimberly Bikowski, Director of Marketing Insights at Dick’s Sporting Goods, says integrating media and creative has improved the company’s demographic targeting and will shape the future of creative measurement; she highlights the role of that integration in building the brand toward iconic status.
H1 2026 TV: Live Sports, Milan Cortina Winter Olympics, and Streaming Growth Drive Cross-Platform Ad Strategies
The first half of 2026 saw TV advertisers prioritize live sports, the Milan Cortina Winter Olympics, daytime programming, and competitive insurance ad wars, prompting cross-platform strategies to capture viewers amid rising streaming activity.
CarMax’s Tori Stowers Explains How Video and Audio KPIs Drive Business Outcomes Across TV, CTV and Audio
Tori Stowers, head of video and audio activation at CarMax, explains how her team links media KPIs across TV, CTV, streaming audio and podcasts to measurable business outcomes and addresses challenges from audience fragmentation. She discusses CarMax’s approach to choosing and using KPIs to drive performance across channels.
iSpot President and CRO Julie Van Ullen Says Many 'Outcome-Based' Vendors Only Offer Signals as TV Shifts to Linear, Streaming and Social
Julie Van Ullen explains that as TV shifts across linear, streaming, and social video, advertisers must focus on true outcome-based measurement and new currencies rather than misleading point solutions that only deliver signals.
iSpot CEO Sean Muller Explains Need for Outcomes-Based Measurement as TV Fragments Across Linear, Streaming, YouTube and Social
Sean Muller, CEO of iSpot, explains how advertisers are shifting to outcomes-based measurement as TV viewing fragments across linear, streaming, YouTube, and social video, and emphasizes the crucial distinction between raw signals and true measurement for cross-platform media optimization.
iSpot Named Official Measurement Provider for Fuse Media’s CTV and FAST Portfolio
iSpot has been named the official measurement provider for Fuse Media to measure its large CTV and FAST portfolio, enabling brands and sellers to reach diverse audiences including Billboard Español TV viewers.
Warner Bros. Discovery’s Michele Resnick on Unifying Brand Awareness and Performance Metrics Across the Full Marketing Funnel
Michele Resnick, VP of Campaign Effectiveness at Warner Bros. Discovery, explains how measurement now links upper-funnel brand outcomes like awareness and favorability with lower-funnel performance metrics and business results across the full marketing funnel.
iSpot Survey Finds 2026 Upfronts Marked by Stable Budgets, Digital Shift, Outcome-Based Measurement and AI Impact
iSpot’s 2026 survey finds marketers expect steady overall budgets but are shifting spend toward digital platforms, prioritizing outcome-based measurement and preparing for AI-driven changes across the media landscape.
Hellmann’s Super Bowl Spot Draws Attention as Brands Release Early Game-Day Ads, iSpot Notes
The article previews trends in Super Bowl 2024 advertising, highlighting that many brands release their Big Game spots early and noting iSpot Creative Assessment data about the year's ads, with Hellmann’s Super Bowl commercial singled out as noteworthy.
iSpot Wins ITVT Award for Most Significant Technology — Unified Measurement Personal-Level Data Recognized
iSpot won the ITVT Award for Most Significant Technology – Measurement and Data for its Unified Measurement Personal-Level Data, recognized as an innovative and disruptive measurement and attribution technology.
Attention Analytics 101 explains how attention metrics used in digital video can measure and optimize TV advertising investments
The piece explains what Attention Analytics are and explores how TV advertisers can apply attention metrics—previously used in digital video—to measure and optimize TV investments.
People
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Sean Muller Founder, Founder & CEO
