Len Jordan joined Madrona in 2010 and invests in software, hardware and analytics that change large industries, as well as consumer products. He was previously a partner at Frazier Technology Ventures, where he was involved in Control4 and DocuSign, and spent 16 years in software, including as a senior vice president at RealNetworks and president of Creative Multimedia. He has served on the boards of more than 20 early-stage companies.