Len Jordan
Len Jordan joined Madrona in 2010 and invests in software, hardware and analytics that change large industries, as well as consumer products. He was previously a partner at Frazier Technology Ventures, where he was involved in Control4 and DocuSign, and spent 16 years in software, including as a senior vice president at RealNetworks and president of Creative Multimedia. He has served on the boards of more than 20 early-stage companies.
VCsforKamala Pledge Launches with Zoom Fundraiser Raising $135,000 for Kamala Harris Featuring Reid Hoffman and Leslie Feinzaig
Seattle investor Leslie Feinzaig created the VCsforKamala pledge and hosted a Zoom fundraiser attended by hundreds of venture capitalists, raising over $135,000 for Kamala Harris' presidential campaign. The event featured notable tech figures like Reid Hoffman, who emphasized Harris as a stabilizing force for innovation and business.
iSpot CEO Sean Muller Explains How the Company Measures TV and Streaming Ads and Shapes $500B+ in Advertiser Spend
Len Jordan interviews iSpot CEO Sean Muller about how iSpot measures TV and streaming advertising—covering audience measurement, creative effectiveness, attribution, strategic partnerships, acquisitions, and iSpot’s role in managing over $500 billion in ad spend across traditional and ad-supported streaming.
Madrona Venture Group Raises $345M for 8th Fund and $161M for 2nd Later-Stage Fund in Largest Ever $500M Capital Raise
Madrona Venture Group raised over $500 million for its largest fundraise ever, including $345 million for an eighth early-stage fund targeting 35-40 Pacific Northwest startups and $161 million for a second later-stage Acceleration Fund. The firm continues to focus on supporting the Pacific Northwest tech ecosystem while also backing later-stage companies across North America.
Madrona-led $4.5M seed funds Zeitworks, a Seattle ML startup co-founded by Ben Elowitz and CEO Ryan Windham
Seattle startup Zeitworks raised a $4.5 million seed round led by Madrona Venture Group with participation from JAZZ Venture Partners and Zillow co-founder Spencer Rascoff; the company uses machine learning to analyze and recommend improvements to repetitive business processes without back-end integrations. Zeitworks spun out of Madrona Venture Labs, is led by CEO Ryan Windham with co-founder Ben Elowitz, and plans to hire for several roles.
DocuSign Founder Tom Gonser on Winning Early Customers: Start in One Industry, Use Small Clients to Scale to Enterprise
Len Jordan interviews DocuSign founder Tom Gonser about choosing early customers, starting in one industry (real estate), using small customers for product feedback and revenue, and scaling to enterprise while building the right team and enduring tough middle years.
Madrona Leads $2.5M Seed Round in Pulse Labs with Amazon Alexa Fund, Bezos Expeditions, and Techstars Ventures
Madrona announces a $2.5 million seed investment in Pulse Labs to help designers and developers understand real-user interactions with voice applications and build better voice-driven apps.
Wrench launches mobile mechanic service from Seattle to Spokane, offering at-home repairs with ASE-certified techs
Wrench is a Seattle startup that brings ASE-certified mechanics to customers’ homes or offices for common maintenance and repair tasks, offering online booking, upfront quotes, and credit-card payment. The service launched in Spokane to reduce shop wait times, towing costs, and improve pricing transparency and convenience.
Madrona Leads $2M Seed Round in Wicket Labs to Build SaaS Video Analytics for OTT and Cable
The author announces Madrona led a $2M seed round in Wicket Labs, a SaaS video analytics platform that measures and analyzes OTT and traditional video consumption to help media companies understand which content drives viewers. Wicket’s founders Marty Roberts and Ian Blaine (from thePlatform) aim to address shifting consumption across devices, channels, and business models amid a large, growing U.S. video market.
HelloTech raises $12.5M led by Madrona to scale on-demand home tech support, totaling $17M raised
HelloTech, a Los Angeles startup that sends screened college-student technicians to fix home tech issues, raised $12.5 million in a first round led by Madrona Venture Group and has $17 million total funding to date.
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Education
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University of Utah BS Magna Cum Laude, Finance and Economics · 1984–1987
